Case Study 02
Booty Boutique Studios was juggling classes, students and payments across disconnected tools. I replaced the whole stack with one bespoke WordPress/WooCommerce platform — scheduling, booking, a student CRM, revenue analytics, gift vouchers, email automation and affiliates, all under one roof.
Growth was capped by manual booking, scattered spreadsheets and third-party tools that didn't talk to each other. There was no single view of who was booked, who had credits left, or where the revenue was coming from.
One custom platform, built into their own WordPress/WooCommerce store: a class scheduler and booking engine, a credit-based student CRM, a revenue dashboard, gift vouchers, rule-based email automation and a full affiliate program.
The studio now runs day-to-day on a system they fully own. It has driven 3,500+ bookings and $53k+ in revenue across 300+ students — with the admin overhead that used to eat their week now handled in a few clicks.
Inside the platform
A day-by-day dashboard showing today's bookings, weekly and lifetime totals and unique learners, alongside a live class schedule. Each slot shows its time, instructor and remaining capacity, and any learner can be opened inline to see their booking history.
Every recurring class is defined here: start and end time, instructor, level and capacity, with an on/off toggle per slot and drag-to-reorder. New slots can be added for any day of the week without touching code.
The full roster, segmented into Active, Completed, Repeat and Paused. Each student carries their class package, credits used and remaining, registration date and expiry — with a searchable list, one-click export and a detailed profile panel.
Admins can grant classes to any customer directly — creating a free WooCommerce order behind the scenes. Ideal for free trials, comps and competition prizes, with an optional note and a complete assignment history.
Total revenue, orders, average order value and unique customers with date-range filters and growth comparisons (yesterday, this week, this month vs. the prior period), plus a ranked top-products table so the studio knows exactly what's selling.
Quick-start templates for welcome, win-back and flash-sale campaigns, plus a template builder with click-to-insert merge tags (customer, order and site data) and drag-in building blocks — header banners, CTA buttons, coupon boxes and more — with full send logs.
End-to-end gift-voucher management: unique codes, buyer and recipient details, redemption status and expiry, with an overview of total, active, redeemed and expired vouchers so nothing slips through the cracks.
Maps any product and order status to a specific email template, overriding the default WooCommerce mail. A completed "10 Classes" order sends the correct "your class package is active" email on its own, with priority handling for orders that match more than one rule.
A complete affiliate system with enable/disable, auto or manual approval, eligibility rules, commission type and rate, cookie duration and attribution model — plus dedicated tabs for affiliates, referrals, commissions and withdrawals.
Want a platform your business actually owns?
